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Nissan Frontier Project Adventure Off-Road Concept

With so many manufacturers now offering advanced, high-performance turnkey vehicles, it can be easy to forget how off-road capable most of today’s standard pickups really are. At this point, Nissan chose to unveil a Frontier-based trio to show off its off-road prowess, overall modularity, and the customizability of the Japanese brand’s mid-size pickup model.

Without a doubt, the most exciting of the trio is the so-called “Project Adventure”. Built as a durable ground vehicle, this custom build, based on the Frontier Crew Cab PRO-4X, has undergone a number of off-road-focused modifications and upgrades. Among these modifications; a roof tent, a bespoke carbon-fiber snorkel designed and built in-house by NDA, a rack system and LoadWarrior roof basket from Yakima, Nissan rock sliders, rack-mount recovery boards, and RotopaX water and fuel containers, BFG mud tires, 5” lift kit, front skid plate, KICKER Bluetooth sound system and special USA atlas themed body wrap.

The second of these great trios, dubbed “Project 72X”, is built around the 2022 Frontier Crew Cab S 4×4 class and designed as a modern homage to the Datsun 720. Concealed by a gray exterior contrasting with white steel wheels, it’s equipped with a 2.5-inch lift kit, all-terrain PRO-4X tires and a sports bar positioned just behind the cab.

The final build, known as the “Project Hardbody”, began life as a new Frontier Crew Cab SV 4×4. It was built to pay homage to the Nissan D21, unofficially known as the “Hardbody” in the US. Dressed in a custom 80s-inspired graphics package, the pickup features a 3-inch lift kit with adjustable upper control arms, a bed-mounted spare tire carrier, upper fenders from Nissan‘s current PRO-4X model, 10-inch custom sports bar.

Nissan Design America‘s Frontier Project models will be on display at the 2022 Chicago Auto Show at McCormick Place from February 12-21. Click here for more information.

2022 Nissan Frontier Project Adventure Pickup Truck [Walk-around]

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