Yeti has taken user feedback seriously and made several innovations to make the popular Hopper cooler more efficient than ever before. The brand new and improved Yeti Hopper M30 Soft Cooler has been completely redesigned with MagShield Access technology and now features an extra-wide opening that can be left open when needed. This makes it easier than ever to load and unload the food and drinks that you want to keep cool during your weekend trips. In addition, to add a quick-release closure for added protection, Yeti has also added a HitchPoint system to the outside of the bag, allowing you to attach additional accessories you may need for a full day in the wilderness. To learn more about the Yeti Hopper M30 Soft Cooler bag, click here.