Traditionally, new TVs have focused on resolution, backlighting, or some other tangible functions. Sony‘s 2021 lineup is completely focused on other aspects: handling. The chip in these new devices is called Cognitive Processor XR, which divides the screen into multiple areas and detects the position of the “focus” in the picture-imitating the working principle of the human brain-adjusting elements such as color, contrast, and detail to provide the best Good picture. The audio is also processed to match the content on the screen and upconverted to 3D surround sound. From the flagship product 8K LED Master Series Z9J to 4K X92, the new chip will be widely used in Sony‘s 2021 series TVs. Pricing and availability information will be announced in the spring of 2021. Click here if you need more details about Sony‘s Cognitive Processing TV Collection
